Data Yard data quality and governance charter

The purpose of the Data Yard charter is to establish clear guidelines and expectations for the quality and governance of data on the platform.

By making data quality a shared accountability across all participants, we ensure the accuracy, reliability and integrity of the product information the industry relies on.

  • Each supplier is responsible for ensuring the product data they provide to Data Yard is accurate, complete and up to date - and that internal processes support these standards.

  • Suppliers retain ownership of the product data they generate and are expected to govern its lifecycle - from creation through to updates and withdrawal - in line with Data Yard standards.

  • Effective data governance requires collaboration between suppliers, merchants, Data Yard employees, technology partners and regulators. no single party can deliver data quality alone.

  • Data quality is not a one-time achievement. Continuous monitoring, assessment, and improvement of data quality processes are integral to maintaining high standards across the platform.

  • Clear communication about data quality standards, policies and procedures is essential to building a culture of data stewardship across the industry.

Ethics and sustainability principles

Transparency: Suppliers share accurate, honest, and complete product information to support informed decisions by downstream users.

Equity: Data Yard’s pricing model ensures businesses of all sizes can benefit from trusted data infrastructure, from independent merchants to the largest organisations in the sector.

Privacy & Fair Use: Data shared through Data Yard must be used in accordance with applicable data protection laws and must not be used for anti-competitive or unethical purposes.

Sustainability: Data practices support the sector's sustainability goals - including EPDs, circular economy attributes, and low-carbon product information.