GS1 - the global standard for product identifiers
GS1 is the global system for identifying products, assets, and locations across supply chains. You already encounter it every time you scan a barcode.
In the context of product data, GS1 provides the unique identifiers that allow systems to match, track, and exchange product information without ambiguity.
What GS1 provides
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The unique product identifier used in barcodes and supply chain systems worldwide.
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The physical encoding of GTINs into the barcodes used at point of sale and logistics.
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A common framework for sharing product and location information between trading partners.
Data Yard and GS1
Data Yard supports GS1 identifiers as part of it’s product data model, with GTIN/EAN codes captured as a mandatory field within the Product Data Standardisation Template.
This ensures every product on the platform is consistently identifiable across systems using a recognised global standard, enabling reliable data exchange between suppliers, merchants, and technology platforms.