GS1 - the global standard for product identifiers

GS1 is the global system for identifying products, assets, and locations across supply chains. You already encounter it every time you scan a barcode.

In the context of product data, GS1 provides the unique identifiers that allow systems to match, track, and exchange product information without ambiguity.

What GS1 provides

  • The unique product identifier used in barcodes and supply chain systems worldwide.

  • The physical encoding of GTINs into the barcodes used at point of sale and logistics.

  • A common framework for sharing product and location information between trading partners.

Data Yard and GS1

Data Yard supports GS1 identifiers as part of it’s product data model, with GTIN/EAN codes captured as a mandatory field within the Product Data Standardisation Template.

This ensures every product on the platform is consistently identifiable across systems using a recognised global standard, enabling reliable data exchange between suppliers, merchants, and technology platforms.